Marketing Blended Learning Programs: A Global Qualitative Analysis of Positioning, Pricing, and Communication Strategies
A Global Qualitative Analysis of Positioning, Pricing, and Communication Strategies
Keywords:
Blended Learning, Marketing, Higher Education, Positioning, Pricing, Marketing Communication, Qualitative Research, Global Perspective, Student Preferences, Institutional StrategiesAbstract
This study explores the marketing of blended learning programs across Bangladesh, India, the United States, and Europe. A qualitative research design was employed to investigate factors influencing positioning, pricing, and marketing communication strategies. Findings reveal that flexibility, personalized learning, and accessibility are universally valued. However, regional variations in student preferences and institutional priorities impact marketing approaches. The study emphasizes the importance of understanding target audience needs, developing compelling value propositions, and implementing tailored pricing strategies. Recommendations include data-driven decision-making, building strong brands, and leveraging technology to enhance marketing effectiveness.
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References
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